The Role Of SEO In Digital Marketing
SEO is an acronym for Search Engine Optimization. Digital Marketing is considered as one of the important factors to reach out to your potential audiences.
Google or any Search Engines never share the exact data but, experts estimated that the searches increase by 10% every year.
So, what have you assumed from search queries? It means that Search Engines are prime prospects to launch your products and services. Having SEO is an important part of Digital Marketing, which helps your websites to rank, crawl, and index in the SERPs.
What is the role of SEO in an organization?
The main role of SEO is to rank your organization on the top SERPs (Search Engine Result Pages), which will help to get organic traffic, increase sales, improve revenues, promotions, etc. The SEO executive has to analyze and make a strategy by visiting websites that get ranked on top of the SERPs.
When someone searches for a query on the Search Engines related to your business, you want to make sure that their queries somehow match with your products and services, so that you can rank accordingly.
If your page will rank on the 50th SERPs, then it is hardly possible to get found by your organic audiences. This is the reason why any organization should not ignore SEO, to find out your products and services. The more you will be visible, the more chances of getting organic traffic.
So, do you think if SEO is the part that can be ignored if you are planning for Digital Marketing?